Designing a communication strategy for Sustainable Urban Mobility Plans
21 May 2024
Online
EN
1.Description
Whether it's to announce the launch of the development of a Sustainable Urban Mobility Plan (SUMP) or its adoption or to encourage a modal shift, good communication helps to mobilise citizens about sustainable mobility and ensure their support for the necessary changes. MobiliseYourCity, therefore, set up its first strategic communication workshop. The aim of this workshop is to discover the various basic elements that need to be considered to make communication strategic and achieve its objectives. During the workshop, we explore together -in an interactive way- tools to be able to conceive a communication strategy step by step.
2.Learning Objectives:
- Understand what strategic communication is.
- Discover the steps involved in building your communication strategy for SUMPs.
- Get an overview of the tools you need to implement your strategy.
3.Speakers
- Eléonore François- Jacobs | Advocacy & Outreach Manager and Deputy Head of the Secretariat | MobiliseYourCity Secretariat
- Giuliana Ambrosino | Communications Officer | MobiliseYourCity Secretariat
