Recording of Designing a Communication Strategy for Sustainable Urban Mobility Plans

Whether it's to announce the launch of the development of a Sustainable Urban Mobility Plan (SUMP) or its adoption or to encourage a modal shift, good communication helps to mobilise citizens about sustainable mobility and ensure their support for the necessary changes.

MobiliseYourCity, therefore, set up its first strategic communication workshop. The aim of this workshop is to discover the various basic elements that need to be considered to make communication strategic and achieve its objectives. During the workshop, we explore together -in an interactive way- tools to be able to conceive a communication strategy step by step.  

Here are a few key moments and recommendations from the session:

What is Strategic Communication?

Major Steps to Design a Communication Strategy

Overview of Tools to Implement Your Strategy

Connecting the Strategy to the Communication Plan 

 

You can watch the full recording of the webinar session here. 
You can also download the presentation of the webinar session by clicking on the link below